"Our children are growing up in a toxic cultural environment, one made more toxic by advertising," Jean Kilbourne writes in Can't Buy My Love: How Advertising Changes the Way We Think and Feel. "There is no question that parents have a great deal of responsibility and that many parents today abdicate that responsibility. However, putting all the responsibility on parents is like making us responsible for the poisoned air our children breathe. The parents on Love Canal no doubt loved their children, but they couldn't protect them. Their children were poisoned by the water they drank, by their mother's milk."